When it comes to promoting your business, your signage should be one of the first things that you think about. It is one of the vey first things that people will see, and alerts them to your presence, wherever you may be. A popular choice is to opt for an illuminated sign, but is this a good idea? Here, we take a look at what an illuminated sign can do for your business.
Stand out from the competition
You will always want your business to stand out from those around it, and an illuminated sign can help you to do this. In a busy high street or shopping centre, for example, an illuminated shop sign can be seen from a much greater distance and can be much more eye catching, meaning that customers will see you long before they see those that are around you.
Be versatile
The problem with a lot of signage is that once it has been created, it can be very difficult to change, but a lot of illuminated signs can give you more versatility. Light box signs transmit light through a print image, meaning that you can change what is seen on a regular basis.
These are particularly popular outside restaurants, theatres, cinemas, community centres, and hospitality venues who want to make regular changes to the events or services that they are promoting. By lighting the sign in this way, you can ensure that it not only grabs the attention by adding extra vibrancy to the colours, but it is also easy to read no matter what the weather or the time of day.
Energy efficient
Many business owners worry about how much it will cost to run an illuminated sign, but it could be less than you think. Many backlit or externally lit signs are powered by LED lights, which are much more energy efficient to run than their fluorescent counterparts. Much lower wattage is needed and they last much longer, meaning that don’t cost as much to run as you might have thought.
A sense of style
An illuminated sign can say a lot more about your business that just the words on the sign. It can make you look more professional, luxurious or exciting, meaning that you can change how people perceive your brand simply by lighting it up.
Something for everyone
Illuminated signs come in a variety of different forms, so that there is something to suit every type of business. Externally lit signs can bathe your sign in light from spotlights and floor lights, whilst backlit signs are great for those who are open all hours, and face lit letters can jump out at a customer. They can be made in a range of styles, colours and sizes, so they can always suit your brand.
The 24-hour advertising that illuminated signs can bring is of huge benefit to many businesses, as they help to show off your brand and raise awareness of your business in a simple and effective way.
But don’t forget, planning permission!
As I’m sure by now you’re already visualising your illuminated business sign, but have you considered you may need planning permission? This is one of the most important things you need to be aware of with these types of signs, as the last thing you want is to have it taken down.
Any illuminated sign that is bigger than 0.3 square metres may need planning permission, regulations can vary depending on location. For more information on planning permission and the regulations, you can read our blog here. Or get in touch with a member of our team if you have any questions!